22
Dec
One of India's leading life insurers, HDFC Life has launched the #Decision2Protect campaign. A part of the ongoing protection campaign, #Decision2Protect is a customer testimonial-based campaign that intends to showcase the need for term plans through the stories and experiences of the policyholders, narrated by the policyholders themselves. This exercise not only offered insights but also brought to the fore powerful stories that are relatable to a larger audience, which in turn created the foundation for the testimonial campaign. HDFC Life’s new #Decision2Protect campaign explores real-life examples of people who ensured that their loved ones are able to tide over…