HARPIC

19 Mar

Harpic undergoes a change in formulation

khushbu0 CommentsBusiness, IndiaHARPIC

The leading brand in the lavatory care category Harpic changes its original blue with an improved formulation making it thicker and better. The ‘New’ Harpic provides a uniformly thicker coating on the toilet bowl, making it more efficient in cleaning the toilet bowl. Reckitt India with the all new Harpic pack has launched its first-of-its-kind Artificial Intelligence enabled encryption technology to showcase product authenticity over other blue bottles in the market. Consumers will be able to scan the encrypted QR Code to personally verify the product’s manufacturing and origin. New thicker Harpic Toilet Cleaner is available in 200 mL, 500…

23 Sep

Harpic’s new campaigns highlight disinfection

editor0 CommentsBusinessHARPIC

Being a leader in the toilet care category in India, Harpic has been pioneering the cause of hygiene and sanitation in Indian homes for decades. Both, Harpic Toilet Cleaner and Harpic Bathroom cleaner have been tested by internationally accredited external laboratories and have been proven to effectively kill>99.9% germs and the Sars-Cov-2 (Covid-19) virus when used undiluted. For 100 years, Harpic has been working towards providing clean and hygienic sanitation solutions across the world. With its new brand campaign ‘Saaf Nahi Swachh’, Harpic is educating consumers on superior hygiene and disinfection of toilets and bathrooms at home to protect their…