Flipkart - The Purbottar

13 Jun

Flipkart’s ‘End Of Season Sale’ event

Business Correspondent0 CommentsBusiness, India‘End Of Season Sale’, Flipkart

India’s homegrown e-commerce marketplace Flipkart has announced its end-of-season sale (EOSS) event begins on June 10, 2022, which will bring cheer and festivities to millions of customers as close to 2,00,000 sellers, and more than 10,000 brands come together to bring a wide selection of fashion, beauty and lifestyle products. The weeklong event over June 10-17 will see the introduction of Fashion TV, a 24*7 live commerce for the first time on the Flipkart app. This unique initiative will enable customers to browse an expansive assortment of 4 formats of live prime time shows including- brand-led lives, celeb-led lives, game…

10 Jun

SuperCoins witnesses a new phase of growth

Business Correspondent0 CommentsBusiness, IndiaFlipkart, SuperCoins

India’s homegrown e-commerce marketplace Flipkart has seen tremendous growth for its SuperCoin reward program across categories in the past year. The multi-brand reward ecosystem that rewards consumers and enables them to redeem coins on every single purchase across Flipkart, Myntra, Cleartrip and PhonePe, sees close to 1.5 billion SuperCoins issued every month. SuperCoins can be redeemed while buying any product from the participating sellers on Flipkart and also while accessing the rewards store among other options, purchasing the latest fashion styles on Myntra, making travel bookings on Cleartrip or to pay over thousands of select merchants through PhonePe. 58% of…

09 Jun

Flipkart is helping Samarth seller partners

Business Correspondent0 CommentsBusinessFlipkart, Samarth seller partners

Flipkart is boosting rural India's economy with a new generation of artisans, weavers and handicraft makers. India's millions of artisans, weavers, and micro-entrepreneurs form a big part of the country's economy. Flipkart Samarth, launched in 2019 to bring India's artisans, weavers and micro-enterprises into the e-commerce fold, is today making a positive difference to over a million livelihoods. Flipkart Samarth focuses on women and rural entrepreneurs, artisans and weavers including the differently-abled, who often face challenges in accessing working capital, infrastructure, and digital training. Samarth aims to ease their entry into e-commerce and empower them to leverage technology for driving…

06 Jun

Flipkart records sale in the Spring-Summer of 2022

Business Correspondent0 CommentsBusiness, IndiaFlipkart, Spring-Summer of 2022

India’s homegrown e-commerce marketplace Flipkart has recorded a sale of over 200 million fashion products across close to 19,200 pin codes. The Spring Summer Season also played a key role for customers and sellers and saw close to 175,000 fashion sellers participating. Customers shopped for fashion and lifestyle products including sarees, men’s t-shirts, watches, sunglasses, women’s kurtis and footwear. The season saw customers shopping for fashion products from across the country including metros and a majority of these customers also from tier 3, 4 and 5 cities shop for fashion products from cities like Ranchi, Ernakulam, Kanpur, Medinipur, Cuttack; and…

06 Jun

Flipkart introduces ‘Student’s Club’ on its app

Business Correspondent0 CommentsBusiness, India‘Flipkart Student’s Club’, Flipkart

India’s homegrown e-commerce marketplace Flipkart is rolling out a dedicated virtual storefront on its app, called the ‘Flipkart Student’s Club’, a one of its kind initiative to cater to millions of Indian students and support their academic, athletic, cultural, social, and extracurricular interests. This store will see participation from hundreds of brands, offering a wide selection to enhance students’ shopping experiences. It aims to bring millions of students from across the country closer to brands and services that will improve their experience and provide them with products and benefits. The program has been designed to onboard students through a simple…

05 May

Flipkart introduces industry-first strategic policy changes

Business Correspondent0 CommentsBusinessFlipkart

India's homegrown e-commerce marketplace Flipkart has announced a slew of industry-first marketplace policy changes and new capabilities to build a more inclusive e-commerce ecosystem that contributes to the growth, prosperity and empowerment of seller partners. The Policy changes and tech capability details for existing and new sellers are – (1) Seamless 10-minute onboarding - An industry-first capability focused on simplifying the sellers' barriers to getting started on their e-commerce journey. (2) Ease of listing and cataloging - Flipkart has solved for easy product listing/cataloging by introducing an industry-first AI-led automated solution. (3) Best-in-class payment/return policies - Flipkart will now process…

04 May

Flipkart launches its largest fulfillment center in Haringhata

Business Correspondent0 CommentsBusiness, IndiaFlipkart, Haringhata, Mamata Banerjee

Flipkart, India’s homegrown e-commerce marketplace, announced the inauguration of India’s largest fulfillment center (FC) in Haringhata, West Bengal. The tech-enabled facility that will create more than 11,000 job opportunities and will support around 20,000 sellers from the state and North-East region, was inaugurated (virtually) during the Bengal Global Business Summit (BGBS) 2022 by the Chief Minister, Mamata Banerjee in presence of Principal Chief Advisor to Chief Minister Amit Mitra, Industries Minister Partha Chatterjee, Minister of Transport and Housing Firhad Hakim, and Chief Secretary H.K. Dwivedi. Located 50 km from Kolkata, the facility has an integrated supply chain management spread across…

26 Apr

Flipkart Marks Debut in the Healthcare Sector

Business Correspondent0 CommentsBusiness, IndiaFlipkart, Healthcare Sector

The digital healthcare marketplace platform of India’s homegrown Flipkart Group Flipkart Health+ announced the launch of a tech-platform Flipkart Health+ app which enables easy and convenient access to genuine medicines and healthcare products and services for millions of customers across the country. It aims to strengthen India’s healthcare ecosystem by enabling affordable access to a wide range of medicines and healthcare products and services while partnering with the healthcare ecosystem in terms of long-term sustainable well-being and social development. The platform will have around 500+ independent Sellers who have a network of registered pharmacists for validation of medical prescriptions and…

22 Apr

Flipkart launches first grocery fulfillment center in Guwahati

Business Correspondent0 CommentsAssam, BusinessFlipkart, grocery

India’s homegrown e-commerce marketplace Flipkart has launched its first grocery fulfillment center in Assam, Guwahati. This facility will create more than 300 direct and indirect jobs and bring market access to thousands of local sellers, MSMEs, and farmers from Assam and the northeast region, and also offer customers a wide variety of more than 7,000 regional grocery products across 200 categories. This is Flipkart’s second facility in India, after Coimbatore, which is almost entirely run by women. The center is spread over 1.23 lakh square feet and will cater to the grocery needs of customers in over 800 PIN codes…

26 Nov

Flipkart Partners with Hopscotch

editor0 CommentsBusinessFlipkart, Hopscotch

Flipkart, has announced a partnership with Hopscotch, as it continues to create opportunities in the branded Kids Fashion segment in the 0-14 years age group. Flipkart will make available a wide range of kids branded fashion from Hopscotch across the country, as parents continue to place their trust in e-commerce for their shopping needs, which offers them extensive choice and quality products.The majority of customers shopping for branded kids fashion on Flipkart today tend to be in the 25-40 age group, and are more conscious about fabric composition and branded clothing for kids. Through this partnership, Flipkart has enhanced its…