fashion - The Purbottar

16 Dec

Myntra’s Big Fashion Festival

editor0 CommentsNorth Eastfashion, myntra

Myntra announces the arrival of its ‘Big Fashion Festival’, the festive season’s most awaited shopping carnival for fashion, lifestyle and beauty products, across categories, slated to be held between October 3 and 10. Early Access dates for Myntra Insiders, Myntra’s loyalty programme members, are October 1 and 2. The 8-day event offers a one-of-a-kind opportunity for shoppers to pick the latest designs and styles, especially ethnic wear, from popular brands like BIBA, W, Libas Anouk, to revel in festive spirits throughout the year.

Fabindia brings Jashn-e-Riwaaz

editor0 CommentsBusinessBusiness, fabindia, fashion

Fabindia has bring Jashn-e-Riwaaz in this festive season. The sequential tale of Jashn-e-Riwaaz begins with a travelogue taking us to the gullies of the past where many stories have unravelled through the passage of time. Exploring the old time barber shop to the colorful chudi ki dukaan; making new memories against the vivid hues of these forgotten streets.Fabindia’s festive finds will include a myriad of narratives this season while strengthening our foothold in the modern design and lifestyle world with a fun narrative and storytelling approach on our social media platforms @fabindiaofficial, @fabibndiahome and our ecommerce platform fabindia.com as well…

Myntra to strengthen its position as Fashion Expert

editor0 CommentsBusinessBusiness, fashion, myntra

In one of India’s biggest celebrity-led marketing associations for an e-commerce brand, Myntra has roped in Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors, Kiara Advani and Samantha Akkineni. Myntra has evolved over the years to being the fashion expert for millions across the country, with the largest catalogue of domestic and international brands, along with unique value added services, customized to cater to specific needs of the fashion-conscious consumers. An aspirational brand among young shoppers looking at having a personal style guide that represents their individuality while being stylish, Myntra…