EASTERNINDIA

Max Life Insurance Company Limited (Max Life) unveiled the findings of the COVID-19 edition of its flagship survey ‘Max Life India Protection Quotient- Express’ (IPQ Express). The digitally savvy, urban respondents of East of India revealed a protection quotient of 46 during COVID-19 times, a point higher than the national average of 45. While South and North India recorded the highest life insurance ownership at 78%, East of India too demonstrated life insurance ownership of 77%, followed by the West region (ownership of 73%). The region’s life insurance knowledge index also stood at 67, higher in comparison to North (66)…