DUREX - The Purbottar

30 Apr

Durex launches ‘Intense’ condoms

Business Correspondent0 CommentsBusiness, India#MakeitIntense, condoms, DUREX

The world’s #1 sexual wellbeing brand Durex launched Durex Intense its newest offering in the condoms category. Intense contains a unique stimulant gel- Desirex Gel. Durex Intense’s campaign #Intensegasm throws light on female ‘half-gasms’ to highlight the additional needs of a woman. Durex’s consumer insights indicate that more than 50% of women feel their experience can be more intense. The new #MakeitIntense TVC supporting the launch highlights the need for added stimulation in a woman’s sexual journey to make her experience more intense. The magnitude of the stimulation is smartly showcased in the ad by the couple dropping out of…

Durex Extra-Thin Flavoured Condoms

editor0 CommentsBusiness, IndiaDUREX

Durex, the world’s #1 sexual wellbeing brand, launched its first-ever ‘Made for India’ innovation with Durex Extra–Thin Flavoured Condoms. Globally, this is Durex’s most customer-centric innovation in the flavoured condoms category. The range will be available in three distinct flavours based on consumer preference and feedback - Chocolate, Strawberry and Bubble gum. Based on audience insights, this product aims to give its consumers who prefer flavoured condoms, a more intimate and fulfilling experience. Durex Extra-Thin flavoured condoms product launch campaign #EndBedroomDistancing is based on user experiences who are looking for more from their flavoured condoms. Durex’s 360-degree multi-touchpoint campaign ‘#EndBedroomDistancing’…

The Birds and Bees Talk program in 6 NE states

editor0 CommentsHealthChau Matong Manpoong, Dr.Nitali Lepcha, DUREX, Reckitt, The Birds and Bees Talk

With ADRA India, Reckitt (the global leader in consumer-healthcare) celebrated ‘World Health Day’ in 6 states of North-Eastern India under the Durex led Birds and Bees Talk program. Carrying the message of ‘building a fairer, healthier world’, the students took a pledge to keep their bodies safe, clean and healthy.These events were attended by respected and inspiring delegates, Mr Agawane Rohan Ramesh, Additional District Collector, West Sikkim, Mrs. Anusha Lama, Chief Medical Officer, Dr.Nitali Lepcha from AYUSH- Ministry of Health & Family Welfare- Sikkim, Mr. MyakanThamoung, DPO, DVBDCP, Mrs KoingSamonUmbon, DDSE Arunachal Pradesh, Chau MatongManpoong, Village Head of GaonBura Arunachal…