Darjeeling tea

Darjeeling tea: More efforts needed to build global reputation

Darjeeling tea: More efforts needed to build global reputation

Drip Capital Inc has recently released a report examining tea trade across different regions of India. The report speaks in-depth about the dynamics of the tea sector. Drip Capital’s research indicates that West Bengal exported US $173 Mn worth Indian tea in FY 2019-20. It has also been observed that the tea exports from this region have been growing at a CAGR of 10% over the past five years. Indian tea is of premium quality and will always be in demand. But the report indicates that the tea industry hasn’t invested enough to build a brand image and neglects to…
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