CRY

The Body Shop, the activist British beauty brand powered by purposeful feminism sets out to partner with CRY (Child Rights and You), a leading Indian non-profit organization, to make real change by raising awareness about Periods, Period Shame and the impact of Period Shame of India’s girls & women. Through this partnership, The Body Shop aims to normalize the conversation around periods and raise funds towards menstrual health and education efforts for communicated deeply affected by the pandemic. This movement by The Body Shop is aimed to create an inclusive and long-term change on ground by including all genders in…