30
Apr
The world’s #1 sexual wellbeing brand Durex launched Durex Intense its newest offering in the condoms category. Intense contains a unique stimulant gel- Desirex Gel. Durex Intense’s campaign #Intensegasm throws light on female ‘half-gasms’ to highlight the additional needs of a woman. Durex’s consumer insights indicate that more than 50% of women feel their experience can be more intense. The new #MakeitIntense TVC supporting the launch highlights the need for added stimulation in a woman’s sexual journey to make her experience more intense. The magnitude of the stimulation is smartly showcased in the ad by the couple dropping out of…