COMMERCE

Flipkart’s 2GUD brings social commerce

Flipkart’s 2GUD brings social commerce

India’s homegrown e-commerce marketplace, Flipkart launched social commerce on its independent value platform - 2GUD. 2GUD’s social commerce platform will allow users to have an uninterrupted video shopping experience with their favourite influencers showcasing the latest fashion trends, reviewing gadgets, sharing beauty tips and so much more. Consumers on 2GUD’s social commerce platform will be exposed to a feed of videos made by a hand-picked influencer network across various topics and categories. These influencers will curate their favorite products as part of their collection in the virtual store, allowing consumers to witness their styling journeys across categories. It will also…
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