Colgate

02 Sep

Recyclable toothpaste tubes by Colgate

editor0 CommentsBusinessBusiness, Colgate

Colgate-Palmolive India has been manufacturing recyclable cartons and boxes across its portfolio for over a decade and is taking its next step into recyclable packaging. Now, Colgate-Palmolive has launched the first-of-its-kind recyclable toothpaste tubes in India that will be available nationally starting this month. The new tubes are soft, squeezable, and recyclable. Colgate’s recyclable tubes are a stepping stone in its journey to achieve 100% recyclability across its oral care portfolio in India. Colgate-Palmolive was the first in the world to introduce a recyclable toothpaste tube and is sharing its technology with the industry to support a shift to a…

03 Sep

Colgate launches new campaign

editor0 CommentsBusinessColgate, Newcapmaign

In its continuous endeavor to Keep India Smiling, Colgate-Palmolive (India) Limited, the market leader in oral care, recently launched a new communication under its ‘Smile karo aur shuru ho jao’ campaign. The new film inspires people to use the lockdown as a moment for reassessment and start challenging journeys with optimism. The story reveals the journey of an elderly woman whose heightened loneliness during the lockdown propels her to take charge of her life with a decision to find companionship. The narrative describes her experience of overcoming inhibitions and fear of social judgment, leading us to witness a pivotal moment…