CMR

As per a new study by CyberMedia Research (CMR), titled “What Audio Means for Indian Smartphone users?” Indian Consumers are now prioritising audio quality as a key smartphone purchase driver ahead of camera and battery. In fact across all parameters, one in every four users has stated audio quality as the most important factor while selecting their smartphone. For the first time ever, consumers are more tuned into ‘audio quality’, possibly driven by long hours spent alone in a homebound economy.  “Given the advancements in smartphone camera and battery, I believe consumers are mostly satisfied with industry-leading innovations therein. On the…