campaign - The Purbottar

15 Jun

The Data Tech Labs Inc launches ‘AI for India’ Campaign

Business Correspondent0 CommentsBusiness, India‘AI for India’, campaign

Making India the global digital talent hub, primarily the ‘AI Capital of the World’, The Data Tech Labs Inc has developed a campaign “AI for India”. Minister of Education Dharmendra Pradhan launched this campaign amidst 100+ MNCs, MSMEs and Startups in Delhi among many other dignitaries. It is powered by AWS and supported by the Ministry of Education and AICTE which aims to evaluate, train, practice, provide internships, allocate projects, and certify & employ 25 Lac Indian citizens. It is divided into 5 events – National Future Engineering Scholarship Examination - aimed for AI adoption from class 8th to 12th…

30 Apr

Toyota Kirloskar Motor launches ‘HumHaiHybrid’ campaign

Business Correspondent0 CommentsBusiness, India‘HumHaiHybrid’, campaign, TOYOTA KIRLOSKAR MOTOR

Toyota Kirloskar Motor (TKM) announced the launch of a campaign titled ‘Hum Hai Hybrid’ through a specially curated web video series. This is an initiative to create awareness among consumers and the larger society about the overall benefits of Self-charging Hybrid Electric Vehicles (SHEVs) and its potential contribution to national objectives. With this digital campaign about the green mobility ‘Self-charging Hybrid Electric Vehicles’, TKM’s efforts are to foster a faster shift towards ‘mass electrification’ across the country. Designed and developed as a part of Toyota’s digital promotional approach, the ‘Hum Hai Hybrid’ campaign revolves around the content tailored to strengthen…

08 Apr

Upstox launches the‘ Own Your Future campaign

Business Correspondent0 CommentsBusinesscampaign, Upstox

One of India’s largest investment platforms Upstox (also known as RKSV Securities India Pvt. Ltd.) launched its Indian Premier League (IPL) 2022 campaign, ‘Own Your Future. The campaign includes a series of lighthearted videos elaborating how one can ‘Make your favorite companies work for you. The goal of the campaign is to promote financial inclusion in the country by encouraging young Indians to participate in the equity market, invest wisely and own assets that will grow over time and help them take control of their future. The first two videos of the series were released along with the launch of…

17 Feb

Ariel launches new campaign – #SeeEqual

editor0 CommentsBusiness, IndiaAriel, campaign

Over the last 7 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. In the spirit of keeping this conversation going and furthering the cause of equality within households, Ariel launched the #SeeEqual film, to inaugurate the 5th edition of ShareTheLoad. Ariel raised a pertinent question – “if men can share the load equally with other men, why are they not doing it with their wives?” Ariel is urging men to be equal partners playing Equal roles, because when we see equal, we #ShareTheLoad.An exciting…