Business - The Purbottar

16 Jun

Koparo announces Mira Kapoor as brand ambassador

Priyanka Bhowmick0 CommentsBollywood, BusinessBusiness, INDIA

Brand Koparo announced Mira Kapoor as the brand ambassador to promote safe and sustainable cleaning practices to premium households across India. D2C brand Koparo, a leading provider of non-toxic cleaning solutions for modern and premium homes, has announced Mira Kapoor as their brand ambassador. As the brand believes, Mira Kapoor is one of the most trusted voices in the health and wellness segment, a hands-on millennial mom who talks about wellness and is busy with tips for a healthy home environment. As part of this exclusive tie-up, Mira Kapoor will be endorsing Koparo's core products, including their innovative dishwashing liquid…

15 Jun

Honda introduces 10-year extended warranty for bikes & scooters

Priyanka Bhowmick0 CommentsBusiness, IndiaBusiness, INDIA

Honda has launched a new extended warranty program called 'Extended Warranty Plus' for its motorcycles and scooters. As part of this program, customers can get an extended warranty of up to 10 years. The Extended Warranty Plus offers coverage up to 130,000 km and 120,000 km on 250cc motorcycles and scooters, respectively. The price of the 150cc-250cc model starts at Rs 1,317-1,667. The program offers flexible options depending on the age of the vehicle. Customers can purchase an extended warranty from 91 days to 9 years from any authorized dealership. The extended warranty covers routine maintenance, mechanical and electrical parts…

14 Jun

Siddharth Banerjee appointed as CEO of UNIVO

Priyanka Bhowmick0 CommentsBusinessBusiness

UNIVO has appointed Siddhartha Banerjee as its Chief Executive Officer and Board Member. Banerjee will be responsible for leading and growing the business. With his appointment, he brings expertise from the consumer and technology industries to drive UNIVO's growth and innovation in a dynamic online higher education landscape. In his career spanning over 23 years, Banerjee has held leadership positions in global companies including Unilever, Vodafone, and Facebook (now Meta) and made a significant impact on their growth and digital transformation journeys. Commenting on his appointment, Siddhartha Banerjee said, "The online education ecosystem is constantly evolving through transformation and UNIVO…

14 Jun

Dabur India names Norah Fatehi as brand ambassador

Priyanka Bhowmick0 CommentsBollywood, IndiaBusiness, INDIA

The brand has launched a campaign with the actor which includes a television commercial to promote its newly launched Ayurvedic products. With its new product launch, Dabur is eyeing a significant share in the cooling oil segment that has been dominated by a few players for years. Commenting on the association, Abhishek Jugran, Vice-President-Marketing, Dabur India said in a statement, “We are thrilled to partner with Nora Fatehi, the epitome of cool power and natural beauty, to launch Dabur Cool King, a new cool hair oil. With a unique innovation. Nora will be instrumental in deepening our consumer connect, especially…

13 Jun

Disha Patani becomes brand ambassador of Xiaomi India

Priyanka Bhowmick0 CommentsBollywood, Business, Entertainment, IndiaBusiness, entertainment, INDIA

Actress Disha Patani, known for her growing popularity and commanding presence, has been roped in as the brand ambassador for Xiaomi India's Redmi audio and mobile accessories range. Her vibrant personality and dynamic image make her an ideal choice to represent the brand, especially among the younger generation. Patani's association with Xiaomi will kick off the upcoming campaign for the Redmi Buds 4 Active, where she will showcase her daring side through thrilling stunts, showcasing the immersive audio experience offered by the state-of-the-art wireless earphones. https://www.instagram.com/p/CtLeMXCv0vj/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== Announcing the collaboration on Instagram, Xiaomi India showed their excitement and wrote, “We are…

12 Jun

Westpac to layoff 300 workers in business and retail unit

Priyanka Bhowmick0 CommentsBusinessBusiness

Australian lender Westpac Banking Corporation (WBC) AX) will cut about 300 jobs in its consumer and business banking division during a period of strong profit growth amid rising interest rates and rising inflation, a local trade association said. Australia's Finance Sector Union (FSU) said on Friday that the country's third-largest bank would cut headcounts from its consumer and business banking divisions, citing a Westpac internal memo seen by the union. Potential layoffs represent 0.8% of Westpac's total workforce of 37,476 full-time equivalents, as of September 2022. Reuters could not independently obtain internal memos. FSU national secretary Julia Angrisano condemned the…

09 Jun

Meesho reveals new brand identity

Priyanka Bhowmick0 CommentsBusiness, IndiaBusiness, INDIA

Meesho has unveiled a new brand identity for the e-commerce platform that helps every Indian get the ultimate joy by making value-first purchasing decisions. The company aims to strengthen its position as a one-stop horizontal platform that caters to the daily needs of millions of Indian shoppers.Brand Restructuring aims to showcase the inclusion of the e-commerce platform with a huge collection of value-first products and how it is helping customers across income categories, geographic, language, gender and age groups realize their shopping aspirations. The new colour palette includes hues of 'jamuni' and 'mango', evoking the vibrancy and splendor of India's…

08 Jun

TikTok seeks up to $20 billion in e-commerce business this year

Priyanka Bhowmick0 CommentsBusiness, Entertainment, IndiaBusiness, entertainment, INDIA

ByteDance-owned TikTok expects to quadruple the size of its global e-commerce operation to sell $20 billion worth of merchandise this year, relying on growth in Southeast Asia, Bloomberg News reported Wednesday, citing people familiar with the matter. This increase compares to last year's total merchandise value of $4.4 billion, which represents the total value of products sold through its online marketplace TikTok Shop, the report said, adding that the company is betting on markets such as Indonesia. TikTok did not immediately respond to Reuters' request for comment.TikTok's e-commerce platform allows customers to purchase products through in-app links during live broadcasts.…

07 Jun

Aditya Birla Group forays into branded jewellery retail business, to invest Rs 5,000 Crore

Priyanka Bhowmick0 CommentsBusiness, IndiaBusiness, INDIA

The Aditya Birla Group is all set to enter the branded jewellery retail business with an investment of 5,000 crore, competing with heavyweights like Titan Company and Kalyan Jewellers. The group's new venture, "Novel Jewels Limited," will have large-scale exclusive jewellery retail stores across India along with in-house jewellery brands, the group said in a statement on Tuesday. This is the third major venture of a new business group in the last two years, following B2B e-commerce for paints and building materials. Additionally, it operates a large fashion retail business under Aditya Birla Fashion & Retail Limited, which sells men's…

06 Jun

Byju’s files suit against lenders for ‘predatory tactics’

Priyanka Bhowmick0 CommentsBusiness, IndiaBusiness, INDIA

Baiju filed a lawsuit against the lenders of its $1.2 billion term loan B, which it raised in November 2021 in the US. The company also said it will not pay any further interest until the case is resolved. “Byju's has taken the decisive step of filing a complaint in the New York Supreme Court challenging the acceleration of its $1.2 billion Term Loan B (TLB) and disqualifying a significant purchaser, Redwood Capital Management, against the terms of the TLB. The debt portion is primarily during trading in distressed debt," the company said in a statement. The company also said…