Business - The Purbottar

31 Jul

Sonam Kapoor becomes the face for hair care brand Kérastase

Priyanka Bhowmick0 CommentsBusiness, Entertainment, IndiaBusiness, entertainment, INDIA

French luxury hair care brand, Kérastase is happy to announce Sonam Kapoor as their brand ambassador in India! The Bollywood star, known for her impeccable fashion choices, looks radiant in her new hair campaign with the brand! "For me, self-care is something I've always believed in! When you're traveling, working, and trying to play multiple roles at the same time, it's very important to make sure you're investing in the right kind of care. Kérastase is a brand with which I am deeply resonated. It's not just for innovative luxury hair products but also for the message they send to…

29 Jul

Fiama appoints Rashmika Mandanna as brand ambassador

Priyanka Bhowmick0 CommentsBollywood, Entertainment, North EastBusiness, INDIA

ITC's Fiama launches a new brand film that showcases its new sandalwood oil and patchouli gel bar, recently launched. The brand has also roped in actor Rashmika Mandhana as its brand ambassador to promote the new product. Sameer Satpathy, Divisional Chief Executive, Personal Care Product Business Division, ITC Limited, said, "Fiama Sandal disrupts the segment with its innovative gel bar format and a unique blend of ingredients that are modern but preserve tradition. The product promises a new experience, and it, with the power of the rays, definitely makes Fiama sandals look a must-try. Conceived by Ogilvy, the launch film…

29 Jul

I-T searches Haier offices in Noida, Mumbai and Pune

Priyanka Bhowmick0 CommentsBusiness, IndiaBusiness, INDIA

The raids are linked to suspected "large-scale tax evasion," the same report said. The Chinese consumer durables company, which has a strong presence in India including refrigerators and washing machines, has set a target of Rs 6,000 crore in 2022 and Rs 10,000 crore in the next two years. In April, Satish NS, President, Haier India, said, "We have one of the largest manufacturing hubs for all domestic supplies in the country as well as expanding our export base. Product innovation and customer-centricity are rooted in the principles of our growth trajectory and so we are focused on bringing best-in-class…

28 Jul

LIC announces the launch of the Jeevan Kiran plan

Priyanka Bhowmick0 CommentsBusiness, IndiaBusiness, INDIA

Life Insurance Corporation of India (LIC) has introduced a new life insurance plan called 'LIC Jeevan Kiran', which provides both life cover and refund of premium. The plan caters to customers aged 18 to 65 years. Under this policy, policyholders have the freedom to choose policy tenures between 10 and 40 years based on their specific financial goals and requirements.Also, they have the flexibility to opt for a single premium payment or regular premium payments over the policy term. The minimum installment premium is ₹3,000 for regular premium policies and ₹30,000 for single premium policies. The policy has two optional…

27 Jul

Orika Spices appoints Malaika Arora as the brand ambassador

Priyanka Bhowmick0 CommentsBusiness, IndiaBusiness, INDIA

Orika, a modern artisan spice brand based at Paras Spices, has announced a strategic partnership with Malaika Arora as its brand ambassador for the next two years. The collaboration aims to highlight Orica's dedication to providing flavor, source and grade spices while staying true to the core principles of sustainability and encouraging the joy of gourmet cooking at home. The initial month-long brand campaign featured a short audio-visual clip depicting a scene where Malaika's friends are planning to go out for lunch, where she plans to surprise them with a gourmet meal prepared by her within an hour. Orika's use…

25 Jul

Shah Rukh Khan signs as the brand ambassador of ICC World Cup 2023

Priyanka Bhowmick0 CommentsBusiness, IndiaBusiness, INDIA

India is all set to host the prestigious ICC World Cup 2023, and with the announcement of Bollywood superstar, Shah Rukh Khan as the brand ambassador, the event has already become even more enjoyable. With this appointment, King Khan, popularly known, has added another feather to his cap. In his illustrious career, Shah Rukh Khan has mesmerized millions with his charisma on the big screen, but his love for cricket is equally well known. He is the owner of Kolkata Knight Riders, a prominent team in the Indian Premier League (IPL) and his presence in the cricket world is not…

20 Jul

Reliance spin-off Jio Financial’s share price set at Rs 261.85 per share

Priyanka Bhowmick0 CommentsBusiness, IndiaBusiness, INDIA

The share price of Jio Financial Services, the spin-off financial services unit of Reliance Industries, unexpectedly rose to Rs 261.85 during a special trading session dedicated to its parent company's stock on Thursday.On Thursday, Reliance's stock was trading at Rs 2,580 per share, against Wednesday's previous closing price of Rs 2,841.85. Market analysts had initially estimated the share price of the entity named Reliance Strategic Investments, which will now be known as Jio Financial Services, which will be priced between Rs 160 and Rs 190 per share.While JFS stocks have been included in major indexes, including India's benchmark Nifty 50,…

19 Jul

L’oreal Paris ropes on Kendall Jenner as new Global Ambassador

Priyanka Bhowmick0 CommentsBusiness, IndiaBusiness, INDIA

According to The Sun, the model and reality TV star has reportedly signed an $11 million deal to represent the French beauty brand. Jenner followed in the footsteps of other iconic women, such as Helen Mirren, Jane Fonda, Jennifer Aniston and Eva Longoria as the new faces of L'Oreal."I'm honored to be part of a new sisterhood of strong, powerful women and to say those iconic words, I deserve it. It feels like a true full-circle moment to join the L'Oréal Paris family and have the opportunity to embody everything the brand is about." ,” Jenner said. "No one defines…

18 Jul

Nandani Creation ropes on Madhuri Dixit as brand ambassador

Priyanka Bhowmick0 CommentsBollywood, Business, EntertainmentBusiness, INDIA

Nandani Creations Limited, a Jaipur-based women's Indian apparel, has announced the appointment of Madhuri Dixit as brand ambassador to promote the company's brands "Jaipur Kurti" and "Desi Fusion by Jaipur Kurti" through digital media advertising as well as in-store visual branding (electronic and print). As part of this company, Dixit will promote the brand products "Jaipur Kurti" and "Desi Fusion by Jaipur Kurti" to increase the company's reach across the country. Under the branding campaign, the company plans to conduct promotional activities through outdoor marketing, in-store visual branding (electronic and print) and digital media advertising. The company looks forward to…

17 Jul

Google Doodle celebrates 204th birthday of American scientist Eunice Newton Foote

Priyanka Bhowmick0 CommentsBusinessBusiness, INDIA

Today, Google Doodle celebrates the 204th birth anniversary of Eunice Newton Foote, the American scientist and women's rights activist who made significant contributions to climate science by first discovering the greenhouse effect and its role in global warming. Born in Connecticut in 1819, Newton Foote attended Troy Female Seminary, a school that encouraged students to attend science classes and participate in chemistry labs for experiments. Since then, science has become his lifelong passion. She conducted an experiment in 1856 that shaped today's understanding of climate change by placing various gases in cylinders and exposing them to sunlight for observation. Her…