BRITANNIA - The Purbottar

18 Jun

Britannia launches the all-new Britannia Biscafe

Business Correspondent0 CommentsBusiness#CoffeeKaBetterHalf, BRITANNIA

Britannia solved the #CoffeeKaBetterHalf dilemma that was causing wide spread paranoia and much anticipation. Britannia launched the all-new Britannia Biscafe, a coffee flavoured cracker that elevates your coffee drinking experience. Infused with the flavour of rich coffee and sprinkled with sugar, this super thin, light & crunchy biscuit offers coffee lovers the perfect companion to their cuppa.Britannia kicked off the campaign with a ‘leaked video’ of Karan Johar aka KJo, one of the most quirky, fashionable directors who have a strong affinity for Coffee. The video showed Karan losing his cool, as he was denied his favourite cup of coffee…

21 Apr

Britannia launches 5050 Golmaal

Business Correspondent0 CommentsBusinessAnirban Bhattacharya., BRITANNIA, Sabyasachi Chakraborty

The Country’s Largest Bakery Foods Company Britannia Industries Limited launched 5050 Golmaal exclusively in West Bengal with renowned actors Sabyasachi Chakraborty & Anirban Bhattacharya. The product is a light and melt-in-mouth cracker with West Bengal’s favourite spice KaaloJeere (Black cumin) as the key ingredient.The 5050 Golmaal launch comes on the back of extensive research done by the Company on the favourite flavours and spices consumed in households in West Bengal. The ad is about unravelling the mysterious coming together of 2 ingredients-Kala Jeera and sugar crystals-to give a delightful experience. The new Britannia 5050 Golmaal is Priced at INR 25…

20 Sep

Britannia launches Marie Gold My Startup Season 3.0

editor0 CommentsNorth EastBRITANNIA, Marie Gold

Britannia Marie Gold’s My Startup campaign has successfully run across two seasons, providing funds and skill development for Indian homemakers to embark on their entrepreneurial journeys. In 2020, a partnership with NSDC helped the campaign provide 10,000 homemakers with basic communication skills, financial literacy through access to information and communication technology (ICT), along with micro-entrepreneurial skills for social and economic self-reliance. In its Season 3, the Britannia Marie Gold My Start-up campaign has been broadened to help homemakers leverage the internet to grow their businesses. 77% of homemakers who desire to set up their own ventures, consider technology as an…

02 Jul

Durgapur’s Shikha Dey among 10 winners

editor0 CommentsBusinessBRITANNIA, CONTEST, INDIA

At an all-virtual finale event, the 3rd largest biscuit brand in India, Britannia Marie Gold announced the ten winners of its Britannia Marie Gold My Start Up campaign. Under the aegis of this initiative, the 10 winners were felicitated and awarded Rs 10 Lakhs each to kick-start their business ventures. One winner, Shikha Dey of Durgapur will be utilising the seed capital to start a Bioflock Fish Farm. Bioflock Fish farming is a growing industry in India where fish is cultivated indoors rather than traditional pond methods, using advanced equipment. In addition to financial assistance, the current edition of the…