ASCI’s

The Advertising Standards Council of India (ASCI) has followed up the successful launch of its Gender Next report in October 2021, a study by ASCI and Future brands, with the release of guidelines that guard against harmful gender stereotypes. The guidelines were released at an event held at India Habitat Centre and presided over by Union Minister for Women and Child Development Smt. Smriti Irani. A recent study by Kantar shows that 64% of consumers believe that advertising reinforces rather than helps eradicate harmful gender stereotypes. The guidelines encourage advertisers and creators to deploy the SEA (Self-esteemed–Empowered–Allied) framework. ASCI’s Guidelines…