26
Apr
H&M India launches its linen collection which features fresh classics and captures the essence of comfort and effortless ease. The campaign featured singer and songwriter Armaan Malik. The aim of the campaign is to motivate us to become the flow instead of going with the flow. The key garments are the linen long sleeve shirts, the linen tees, relaxed fit resort shirts, along with pull-on trousers and shorts both in relaxed fits. The silhouettes and colours give the collection a fresh and light feel through neutral shades along with playful prints. The campaign film shows Armaan Malik lounging around the…