17
Feb
Over the last 7 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. In the spirit of keeping this conversation going and furthering the cause of equality within households, Ariel launched the #SeeEqual film, to inaugurate the 5th edition of ShareTheLoad. Ariel raised a pertinent question – “if men can share the load equally with other men, why are they not doing it with their wives?” Ariel is urging men to be equal partners playing Equal roles, because when we see equal, we #ShareTheLoad.An exciting…