amway - The Purbottar

07 Dec

Amway India’s Traditional Herbs Range

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As the demand for herbal nutrition category records a drastic rise with consumers shifting towards healthier living, Amway India, one of the country’s leading FMCG direct selling companies, foresees its traditional herb nutrition category to clock sales of Rs 100-Crore this year. To accommodate the growing demand for herbal products, Amway is also gearing up to strengthen its local sourcing of herbal extracts in India. Amway continues to locally source ingredients for manufacturing its high-quality nutrition products. A leader in the nutrition space, Amway is renowned globally for its nutrition category brand – Nutrilite. Going by the trend of prioritizing…

19 Oct

Amway India launches its project – Nari Shakti

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Committed to empowering women by bringing them to the forefront and as part of making major strides towards strengthening the gig economy ecosystem in the country, Amway India launched project ‘Nari Shakti’. As part of its 10-year growth vision, Amway aims to continue to empower women and offer them the opportunity to own and operate their own business while living their passions for fitness, healthy living, cooking or beauty. Beginning with the Eastern region, the Nari Shakti project is aimed at bringing Amway’s existing group of women direct sellers to the forefront by enhancing their existing skills to run their…

09 Oct

Amway’s Artistry Signature Select Personalized Serum

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Amway India introduced a personalized skincare solution with Artistry Signature Select Personalized Serum. Artistry’s new launch marks its entry into the personalized skincare segment in the country. Artistry Signature Select Personalized Serum is a first of its kind skin care solution in the Indian beauty industry. The product comes with one base serum and five amplifiers, created to address five top skin concerns. Artistry’s Signature Select Personalized Serum is the perfect option for consumers looking to tackle specific skin concerns. The Artistry Signature Select Personalized Serum will be sold through Amway Direct Retailer/Amway Direct Sellers or can also be purchased through…

23 Sep

Amway earmarks Rs 30-crore for strengthening supply chain

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To support the surge in online orders, Amway India is focusing on bolstering it's home delivery (HD) and logistics network. As a part of Amway’s 10-year growth vision, focused on unleashing the power of entrepreneurship coupled with the emerging trend of social commerce, the global direct selling giant had begun integrating offline-to-online (O2O), earlier this year, to drive targeted results. Amway India has witnessed a significant shift to online sales, from 33.6% in February 2020 to over 70% today. Amway expects the trend to continue and foresees the online orders to reach over 5-6 lakhs per month by the end…

03 Sep

Amway ushers in a new digital era

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Amway India is making significant strides towards strengthening the gig economy ecosystem in the country. The organization has a stated global A70 multi-year growth strategy which is focused on unleashing the power of entrepreneurship with social commerce. As part of this multi-year growth strategy, Amway India has identified the rise of the gig economy as a key global megatrend. In-line with this and in its endeavour to support the revival of the Indian economy, Amway India is focused on enabling growth for its Direct Retailers/Sellers and creating new sources of business generation for their profitable, sustainable success. The FMCG industry…

24 Jul

Amway partners with FICCI for a webinar

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Amway India recently partnered with FICCI to host a webinar on Enabling Future Education in North East India. The virtual event was graced by Mr Jishnu Dev Varma, Deputy Chief Minister of Tripura, Mr TH. Radheshyam Singh, Minister of Education, Government of Manipur and Mr Ranjit Barthakur, Chairman of FICCI Northeast Advisory Council among others. Focused on making quality education accessible, the webinar addressed infrastructure requirements, the need for seamless integration of technology in the education system and identifying knowledge, skills, attitudes and values required to shape the future of students. Mr. Rajat Banerji, Vice-President - Corporate Affairs, Amway India,…

16 Jul

Amway India hosts a webinar with FICCI

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Amway India, one of the country’s leading FMCG direct selling companies, partnered with FICCI to host a webinar on Entrepreneurship Opportunities in the North-East post-COVID-19 era. The webinar was attended by Ashish Phookan, Chairman, FICCI Assam State Council, Kekhrievor Kevichusa, Commissioner & Secretary to the Government of Nagaland and Ronn Pakrashi, Chairman- sub-committee of agro-food processing, FICCI Assam state council amongst others. The special digital event focused on the emerging opportunities created by various industries in the region with the rise of the gig economy in the current scenario. Rajat Banerji, Mentor, FICCI Direct Selling Task Force and Vice-President -…