amway - The Purbottar

02 Mar

Amway Develops Nutrilite Little Bits aligned with WHO guidelines

editor0 CommentsBusiness, Indiaamway, Nutrilite

Stepping up its efforts in nutrition education and intervention, Amway has announced the launch of an innovative micronutrient supplement - Nutrilite Little Bits™ –providing daily essential vitamins and minerals to help manage micronutrient deficiency such as anemia. Previously Amway launched the Power of 5 campaign in India in 2018 that has benefitted over 25,000 children under-five and over 90,000 mothers and caregivers. Amway developed Nutrilite Little Bits aligned with WHO guidelines. This micronutrient supplement is loaded with 16 essential vitamins and minerals, customized as per the RDA 2010 guidelines to suit the Indian market targeting malnourished children between the age…

14 Feb

Amway India introduces new range of supplements

editor0 CommentsBusiness, Indiaamway

Amway India, has introduced a range of nutrition supplementsin trendy, tasty, convenient and simplified formats like flavorful gummies and mouth dissolving jelly strips under its flagship brand Nutrilite. Amway has formulated the on-the-go nutrition solutions to meet their everyday nutrition needs. Currently, the range comprises three products - Seize the Day, strawberry flavored gummies containing vitamins and minerals to support overall health and immunity, D-fence – mouth dissolving jelly strips containingVitamin D3 to support bone health and immunity, and I Candy gummies containing Lutein & Zeaxanthin to support eye health. Announcing the launch, Mr. Anshu Budhraja, CEO, Amway India said,…

26 Dec

Amway bets big on India to drive global growth

editor0 CommentsBusinessamway, CEO Milind Pant

Amway has continued its growth trajectory in India powered by its nutrition and wellness portfolio along with its thriving community of entrepreneurs. The company is now set for the next-level transformation, further building on the growth strategy charted out by global CEO Milind Pant. Aligned with the focus on unleashing entrepreneurship and creating long term value in the health and wellness category, Amway has earmarked a global investment of over USD 300 million through 2024 to boost innovation and science, digital technology, and entrepreneurship. Among the 100 plus markets that Amway operates in, India is one of the key growth…

31 Oct

Amway India announces Amitabh Bachchan as its brand ambassador

editor0 CommentsBusinessAmitabh Bachchan, amway

Amway India, has announced the appointment of Bollywood megastar Amitabh Bachchan as its brand ambassador. It is a time in moment as two most iconic, credible & trustworthy brands have come together to proliferate message on significance of holistic health & wellness, women empowerment, and inspiring youth towards entrepreneurship for a progressive India. Commenting on the association, Mr. Anshu Budhraja, CEO, Amway India said, “As we lead our journey towards Amway India’s 25th-anniversary celebrations next year, our aim is to instill his key traits like hard work, focus, determination, and discipline, amongst our incredible direct sellers/retailers. Especially focussing on women…

17 Oct

Amway India launches #AmYoung

editor0 CommentsBusiness#AmYoung, amway

Amway India, has launched the #AmYoung programme. Starting with the East and West markets, the initiativeis aligned with Amway’s 10-year global growth vision of promoting entrepreneurship among youth by enhancing their leadership, business and social selling skills. Also, after the successful pilot, Amway East also announced the next phase of Nari Shakti program in the region. In this phase, Amway aims to reach out to over 400 women direct sellers and support them to unleash the spirit of entrepreneurship through a series of training workshops over a period of 12 months. Through these initiatives, Amway India will provide comprehensive learning…

09 Oct

Amway India introduces Nutrilite Vitamin D Plus[1]

editor0 CommentsBusinessamway, Business

Amway India, has launched Nutrilite Vitamin D Plus1. Nutrilite Vitamin D Plus1 is targeted for individuals with weakened bones when taken as part of a well-balanced diet. Its unique formulation of Vitamin D3, Vitamin K2 with a patented botanical blend of quercetin and organically sourced licorice, is developed for people with weakened bones.Commenting on the new launch and the category, Anshu Budhraja, CEO, Amway India, said, “Recent studies suggest the prevalence of Vitamin D deficiency in over 70% of the Indian population. Weakened bone is also one of the physiological conditions, a possible consequence of Vitamin D deficiency. As global…

14 Jun

Amway aims to generate 100-Cr revenue by 2025

editor0 CommentsHealthamway, Nutrilite, VITAMIN C

One of the country’s leading FMCG direct selling companies, Amway India launched Nutrilite Vitamin C Cherry Plus. It is intended for individuals with weakened immunity. It comes with the benefit of extended-release technology. With this, Amway India is further strengthening its nutrition and immunity supporting portfolio in the country. The Nutrilite Vitamin C Cherry Plus provides steady release of Vitamin C into the body for over 8 hours as it is formulated with Extended-Release technology, to provide all-day immune support. “Looking at the growth trend and with the extension of our existing range of products under the nutrition and immunity…

04 May

Amway’s project Nari Shakti completes one year

editor0 CommentsBusinessamway

Amway India, one of the country’s leading FMCG Direct Selling companies announced the successful completion of the first phase of project Nari Shakti. Launched last year, project Nari Shakti is part of Amway’s 10-year growth vision, with a clear focus on supporting women to unleash the spirit of entrepreneurship. Initiated in the East region, project Nari Shakti is aimed at bringing Amway’s women Direct Sellers to the forefront by enhancing their existing skills to run their Amway businesses independently. The project gave women an opportunity to own and operate their businesses while exploring their passions around fitness, healthy living, cooking,…

17 Apr

Amway strengthens its nutrition portfolio

editor0 CommentsHealthamway, Nutrilite

Amway India, one of the country’s leading FMCG direct selling companies announced the launch of Chyawanprash by Nutrilite, under its flagship brand Nutrilite. Chyawanprash by Nutrilite is a concentrated blend of nutrient-rich 32 herbs authenticated by DNA fingerprinting made with 16 certified organic ingredients, and with no preservatives. Inspired by classical Indian recipe, the Nutrilite Chyawanprash formulation primarily aims to support immunity, rejuvenation of the body, boosts strength and stamina, besides helping fight the day-to-day infections.This launch marks Amway’s foray into the Chyawanprash segment. The company forayed into the traditional herb nutrition space with Nutrilite Traditional Herbs Range in 2018. With just…

27 Mar

Amway launches #thefutureofequals campaign

editor0 CommentsBusinessamway, choose to challenge

Amway India, one of the country’s leading FMCG direct selling companies, is commemorating Women’s month with a gamut of women-centric programs across India. This is inline with the 2021theme of International Women’s Day#ChooseToChallenge. Corresponding to the global theme which signifies that a, ‘challenged world is an alert world, and challenge leads to change’ Amway aims to unleash women entrepreneurship by providing them with the right platform to explore their true potential. In the East Region, the company has announced the #thefutureofequals campaign, which aims to Encourage, Enable and Empower the women entrepreneurs at Amway.The campaign encourages all women leaders to…