03
Mar
The thought-provoking concept of the brand’s new campaign launched as part of 7UP®’s ‘Think Fresh’ series, is to find witty and fun solutions to address curveballs through a fun attitude. The quirky film features the much-loved, curly-haired 7UP® mascot Fido Dido who addresses everyday googlies through in a playful and ice-cool manner. The 7UP® creative campaign opens with an old lady who’s trying to cross the road sees cars stopping over the zebra crossing and block her path. In a ‘Think Fresh’ move, Fido is seen taking a swift sip of 7UP® and coming up with a fresh idea. The…