Stayfree has expanded its menstrual hygiene portfolio with the launch of Stayfree Xpert XL, a new sanitary napkin designed to offer enhanced protection, comfort and convenience for women. The company said the product has been introduced nationwide as part of its efforts to address evolving consumer needs and changing lifestyles.
The new Stayfree Xpert XL features a 3-in-1 protection system comprising Gel Lock Pockets for deep and instant absorption, an Air Soft Cover for improved comfort during use, and a compact, individually wrapped design that fits easily into a pocket while allowing convenient disposal. The product is available in packs of six, 18 and 40 units, with the six-unit pack priced at ₹48. Commenting on the launch, SupriyaSrinivasa, Marketing Director, Stayfree, said the company continues to develop products that cater to the varied menstrual hygiene needs of women. She said the new product combines superior absorption, enhanced comfort and portability to help women manage their periods more confidently.
To support the launch, Stayfree has rolled out a digital influencer campaign featuring actors Aditi Bhatia and AshnoorKaur, among others. The campaign highlights common concerns such as leakage, skin irritation and the inconvenience of carrying sanitary pads while travelling or at work. The company said Stayfree Xpert XL is now available across modern retail outlets, general trade stores, pharmacies, e-commerce platforms and quick commerce channels across the country.