Soch, the largest ethnic wear brand for evenings, is launching its festive collection, “Tyohaar,” which blends traditional prints with contemporary designs to embody the spirit of celebration. “Tyohaar” showcases a range of intricately crafted festive outfits, including peplum tops, shararas, kaftans, churidar sets, gowns, dresses, and sarees, showcasing the artistry and modernity of their craftsmanship.
Soch’s collection, inspired by printing methods and jacquard weaving techniques, aims to cater to modern women’s preferences. The collection features rich brocade styles, timeless charms like Bandhani, kalamkari, and Lurex, blending traditional and modern aesthetics. The color palette showcases elegance and sophistication, with natural hues, mid-tones, jewel tones, and deeper shades. The collection was unveiled at a media event held at 2 Moons, 1 MG mall in Bengaluru on September 28th. The event attracted media industry members and influencers, showcasing the festive collection on the runway, food, and music, marking a celebration of Tyohaar.
“Tyohaar” is a collection inspired by traditional printing methods like Bandhani, Kalamkari, and Ajrak, blending past and present. It commemorates festive occasions with magnificence and sparkle. Priced at INR 1999, the Festive ’23 collection is available at Soch outlets and online at www.soch.com.