Flipkart-owned Shopsy has launched a new AI-powered version of its shopping app, transforming the hypervalue platform into a gamified and engagement-led commerce destination aimed at Gen Z consumers and Bharat’s next 100 million online shoppers. The company said the new platform has been designed for young and value-conscious consumers across metros and tier-2 and smaller cities, where much of India’s new online shopper growth is taking place. According to a Bain & Company report cited by the company, nearly 65 per cent of new shopper growth is now coming from tier-2+ cities, while Gen Z accounts for around 40-45 per cent of India’s e-retail market.
The revamped app combines AI-powered personalization, video-led product discovery and gamification features. Users can earn SuperCoins through app logins, streaks and in-app games, which can later be redeemed during purchases. The platform also uses AI-based search and regional discovery tools to provide a more localized shopping experience. Balaji Thiagarajan, Chief Technology and Product Officer at Flipkart, said Gen Z shoppers prefer immersive and interactive shopping experiences driven by videos and engagement.
The company said the platform will also benefit MSMEs and small sellers by offering video-enabled catalogues, AI-powered listing tools and a zero-commission marketplace model to improve product visibility and sales.