Samsung has set its sights on a remarkable milestone in the Indian television market. With the launch of its latest 2024 lineup of AI-powered televisions, including Neo QLED 8K, 4K, and OLED models, the company aims to achieve sales of INR 10,000 crore in its TV business in the country. This ambitious goal marks a significant feat in the Indian television industry, with no other brand having reached this landmark before.
Mohandeep Singh, Senior Vice President of Samsung India’s Visual Display Business, expressed confidence in the new range’s ability to drive revenues and maintain market leadership. The Neo QLED 8K AI TVs, he highlighted, promise an immersive viewing experience with lifelike picture quality and premium audio, setting a new standard for home entertainment. According to research firm Omdia, Samsung maintains its position as India’s number one television brand, boasting a 21% volume market share as of 2023. The company has held this top spot for the past five years, further solidifying its dominance in the market.
The newly launched Neo QLED 8K, Neo QLED 4K, and OLED TVs incorporate advanced AI technology to enhance consumers’ lifestyles. Features such as AI Picture Technology, AI Upscaling Pro, and AI Motion Enhancer Pro redefine the home entertainment experience, offering innovations in accessibility, sustainability, and security. Samsung’s commitment to providing cutting-edge technology is reflected in the pricing of its new range, with the Neo QLED 8K starting from INR 319,990, the Neo QLED 4K from INR 139,990, and the OLED range from INR 164,990. Additionally, Samsung Knox security ensures peace of mind for users by safeguarding every feature, app, and platform on the TVs.
