Coca-Cola India’s heritage brand Limca, India’s favorite lemony drink, has launched a new campaign, #TravelWithLimca, featuring Triptii Dimri as the Limca girl, promoting the idea of discovering a world within our neighborhoods. The #TravelWithLimca campaign encourages people to discover new hotspots within their cities
Conceptualized by Studio X, the campaign film takes viewers on a vibrant journey alongside Triptii Dimri as she embarks on a bus ride that takes her on a delightful city exploration. As the bus rattles through the streets, with the first sip of the ultimate thirst quencher, Limca, a layer of happiness envelops her, igniting a sense of excitement and curiosity.
Triptii embarks on a captivating journey through her city, discovering hidden gems like markets and street snack shops, fueled by the refreshing Limca, thereby inspiring consumers to explore the city with a zesty Limca. Expressing her excitement about joining the Limca family, Triptii Dimri said, “Together with Limca, I look forward to embarking on this exciting journey of discovery.” The brand is offering a promotional offer until June 30th, allowing consumers to win travel vouchers and access to travel-related content by scanning their Limca bottle and visiting www.travelwithlimca.coke2home.com.
