Polycab India Ltd. (PIL), India’s leading electrical goods company with a consolidated turnover of INR 122+billion in FY22 has announced an official partnership with the International Cricket Council.
The partnership will include Polycab’s sponsorship of all major men’s and women’s ICC global events scheduled until the end of 2023, including the ICC Women’s T20 World Cup in South Africa, the ICC World Test Championship Final in the United Kingdom, and the ICC Men’s Cricket World Cup 2023 scheduled in India.
Polycab India has been a well-known brand in Indian households for a few decades and this association with ICC will help the company increase its brand visibility and awareness amongst more than 1 billion cricket enthusiasts across the world. Through this partnership, Polycab will aim to deepen its engagement with their existing and future customer’s and drives the message – ‘We Innovate for a Brighter Living’. All communication throughout the tournament will focus on its innovative, safe and energy efficient products, build customer and influencer awareness and engagement. Mr. Nilesh Malani, President & Chief Marketing Officer, Polycab India Ltd. said: “We are delighted to partner with ICC to support cricket and together we will create a memorable experience for our patrons.”