Godrej Consumer Products Ltd. (GCPL) has expanded its Park Avenue Fragrances portfolio by entering the women’s perfume segment with the launch of the ‘Park Avenue for Her’ Eau De Parfum range, aiming to tap into the growing demand for premium fragrances among women in India.
The new collection features four variants—Poise, Grace, Verve and Allure—offering a mix of fresh, floral, spicy and warm woody notes designed to suit different moods and occasions. The products are available in 100 ml bottles priced at Rs 799 and a four-piece discovery gift set featuring 20 ml bottles of each fragrance for Rs 849.
According to IMARC, India’s perfume market was valued at USD 1.25 billion in 2025, with women accounting for 52 per cent of the market. GCPL said the launch marks a significant milestone for Park Avenue, which has traditionally been known for its men’s fragrance and grooming products.
Samir Suryawanshi, Head of Marketing – Personal Care at GCPL, said the fragrance category in India is witnessing rapid growth, driven by increasing consumer preference for premium and long-lasting perfumes. He said the company sees an opportunity to build a comprehensive fragrance portfolio by catering to women consumers alongside its established presence in the men’s segment.
The Park Avenue for Her range will be available through modern trade outlets and major e-commerce platforms, including Amazon, Flipkart, Nykaa and Zepto, with the company focusing on expanding its presence in urban markets.