ONDC and Meta have partnered to assist small businesses in utilizing digital commerce by facilitating and educating them on creating seamless conversational buyer and seller experiences on WhatsApp. Meanwhile, ONDC will help these business solution providers become seller apps, bringing the businesses they service onto the ONDC Network and helping them drive commerce.
To kick off the partnership, over the next two years, five lakh MSMEs will also be digitally upskilled through the Meta Small Business Academy. Born out of Meta’s commitment to up-skill 10 million small businesses across the country, Meta Small Business Academy offers a certification to empower entrepreneurs and marketers to gain critical digital marketing skills to grow on the Meta apps.
Meta will enhance Sahayak, ONDC’s WhatApp chatbot, as the single point of seller and customer communication for the partnership. Sandhya Devanathan, Vice President, Meta in India, added, “Our partnership with ONDC builds on supporting the government’s vision for Digital Public Infrastructure (DPI) and furthering our ongoing commitment to skilling small businesses and aiding this rapid digital transformation and growth story in the country.”
