The increasing acceptance of electric vehicles in India is mirrored by a notable uptick in the preference for EVs among women buyers, showcasing a progressive shift in the automotive landscape. TATA Motors has been a pioneer in the electric vehicle (EV) market, promoting sustainable mobility through innovative advancements.
Tata Motors has consistently shown significant growth in electric vehicle (EV) sales, selling over 48,000 EVs in FY23 and 37,000 in H1 of FY24, indicating a growing demand for EVs as the market matures and adoption barriers decrease.
TATA.ev’s data reveals a growing interest in electric vehicles (EVs) due to factors reshaping the automotive industry. Approximately 22% of Tiago.ev buyers are women, twice the industry average for 4-wheelers. This trend is driven by modern features and enhanced comfort, making EVs a compelling value proposition. The increasing interest in electric vehicles (EVs) among women is driven by their innovative features and cost-effectiveness. 19% of Tata Motors’ electric vehicle buyers are first-time car buyers, indicating a growing market segment for women who are embracing the shift towards electric mobility for their initial automotive experience.
