myTrident, a leading home décor brand, is launching a campaign featuring Kareena Kapoor Khan as its brand ambassador and Sharmila Tagore as its iconic partner. This extraordinary collaboration highlights the harmonious and elegant relationship between a mother-in-law and daughter-in-law, marking a notable shift from the traditional narratives typically portrayed in brand campaigns. This initiative sets a new standard in creative storytelling, celebrating the evolving dynamics of modern family relationships.
Crafted with cinematic finesse, the campaign unveils an enchanting television commercial produced by Dharma 2.0 under the leadership of Punit Malhotra, that showcases the exquisite chemistry between Kareena Kapoor Khan and Sharmila Tagore. The duo immerses themselves in the sanctuary of their home, luxuriating amidst the opulence and comfort offered by myTrident’s premium home essentials. This unparalleled collaboration not only celebrates their innate charm but also serves as a testament to the impeccable design, beauty, and craftsmanship synonymous with myTrident’s ethos.
myTrident, a popular luxury brand, has launched a groundbreaking campaign featuring a harmonious mother-in-law and daughter-in-law duo, showcasing its commitment to diversity and belonging. Kareena Kapoor Khan said, “We are excited to inspire families across India to embrace love, respect, and harmony in their living spaces through this campaign.”