: Myntra announces the arrival of the 14th edition of its flagship event, End of Reason Sale (EORS), slated to be held between July 3 and 8. The biggest ever edition of the mega fashion carnival, brings with it over 9-lakh styles from 3000+ brands and is expected to cater over 50 million visitors. Traffic to the platform during the six day period is expected to rise by about 75% over the previous edition of the sale held in June last year.
Shoppers can pick their favorite fashion wear, accessories, beauty products, home decor and more at value offers ranging between 50% and 80% from various domestic and international brands. The event will have 2500+ brands across Sports and Western wear and nearly 500 brands across Beauty and Personal Care categories. Myntra Fashion Brands will host 75000+ styles across apparel, beauty, accessories and footwear. Myntra expects ethnic wear, kidswear, beauty & personal care and casual wear to contribute ~50% of the overall demand for this EORS, with other important categories being, western wear, footwear, sports and accessories.
Myntra has scaled up its MENSA network by 4X and will be working with 17,700 kirana (MENSA) partners who will cater to 80% of the overall deliveries spanning about 600 cities.