Homegrown consumer technology brand Mivi will enter India’s smartphone market with the launch of its first handset, Mivi One, on September 24, 2026. The smartphone will be sold exclusively through Flipkart and will feature a Qualcomm Snapdragon 5G mobile platform. Mivi said the device has been developed with Indian consumer use cases in mind, combining performance, design and value. The company, which has a decade-long presence in personal and home audio products including true wireless earbuds, headphones, speakers and soundbars, will manufacture Mivi One at its Hyderabad facility.
The entry marks an expansion of Mivi’s India-focused research, engineering and manufacturing capabilities into smartphones. Co-founder Viswanadh Kandula said the company aims to build end-to-end smartphone capabilities in India and eventually establish itself as a global consumer technology company from the country. Mivi Chief Business Officer Himanshu Tandon said the company sees an opportunity among young, aspirational consumers seeking performance, reliability, design and value without trade-offs.
Flipkart Senior Director Mukund Kedia said the partnership would help Mivi reach consumers nationwide through the e-commerce platform’s digital commerce and logistics network. Mivi’s smart phone entry is expected to add another homegrown contender to Kolkata’s highly competitive mid-range and value smartphone market. With consumers increasingly looking for 5G connectivity, performance and design at competitive prices, the Snapdragon-powered Mivi One could help the brand leverage its existing consumer familiarity in the city’s electronics and audio segments.