House of McDowell’s Glassware has partnered with actor Kartik Aaryan to launch their new campaign, #YaaronWaaliBaat, to celebrate the limitless possibilities of friendships. The campaign highlights the importance of cherishing connections with yaars, who can help us grow, learn, and explore new sides. Kartik Aaryan, the ultimate Yaar of our generation, embodies the spirit of today’s generational dynamics and enhances the brand’s appeal by forging authentic and meaningful connections with the audience.
The actor, known for getting into the character’s skin and perfecting the ISL for the TVC, went to great lengths to learn the ISL and perfect it for the TVC. The campaign emphasizes that going the extra mile through small, yet meaningful gestures can unlock limitless possibilities and highlights the importance of inclusion in all friendships. The ad serves as a powerful reaffirmation that there is no joy quite like the joy of ‘Yaaron Waali Baat’.
Varun Koorichh, VP, Marketing & Portfolio Head, Diageo India, said “We are thrilled to announce our latest campaign featuring superstar Kartik Aaryan as the face of House of McDowell’s Glassware. As a brand, we strongly believe in friendship as a medium to uplift each other and bring out the limitless possibilities of the bond we share with our yaars. ”
