Max Life Insurance Company Ltd. has launched the Secure Earnings & Wellness Advantage Plan (SEWA), a unique offering that combines health, protection, savings, and holistic wellness benefits. The comprehensive plan covers hospitalization, ICU, surgeries, critical illness, disability, and life cover. To encourage insurance adoption among women and transgender customers, Max Life offers a 5% discount on the first year premium. This is the first of its kind in the industry.
Max Life is offering customers access to a digital app called Max Fit, which encourages a healthier lifestyle and offers enhanced maturity benefits. By registering on the app, customers can unlock a 5% discount on their first year premium.
The app allows users to record their healthy habits and earn wellness boosters, which are paid alongside the maturity benefit. Max Life’s research shows that 59% of Indians prioritize health in retirement planning. SEWA aims to provide a unique blend of financial security and health benefits. Prashant Tripathy, Managing Director & CEO, Max Life said, “A product of innovation based on deep consumer insights, SEWA is a testament to Max Life’s dedication to contribute towards a healthier, financially secure India.”