Honda Motorcycle and Scooter India (HMSI) has extended its National Road Safety Awareness Campaign to Midnapore, West Bengal, to promote safe riding culture. Road safety holds global significance for Honda. In a two days event held at Govt. ITI, Midnapore, HMSI reached out to more than 1000college students and staff members to raise awareness about safe riding practices. The company’s road safety instructors utilized age-appropriate road safety learning programs to ensure that road safety awareness is effectively retained among all participants.
Since inception, in the state of West Bengal, HMSI has imparted education to over 1.55lakhs adults and children, focusing on promoting responsible road usage and cultivating safe riding habits. Speaking on HMSI’s commitment towards building a collision-free India, Mr. Vinay Dhingra – Senior Director, HR, Admin, IT & Corporate Affairs, Honda Motorcycle & Scooter India said, “To promote this mindset, HMSI has taken the initiative to launch an extensive nationwide road safety awareness campaign.”
Honda aims to eliminate traffic collision fatalities globally by 2050 and instill a positive road safety mindset in children by 2030. They are implementing road safety initiatives in schools and colleges across India, reaching over 5.7 million people through fun and scientific learning programs.
