Margo, the iconic neem-based personal care brand from Jyothy Labs, has brought back its distinctive neem-inspired sweet-tasting experience to Kolkata for the second consecutive year during DurgaPujo 2026, building on the curiosity generated by its debut last year.
The initiative, Margo Pujo Special, features Margo Sweet, an edible, bittersweet creation resembling the brand’s iconic green soap. The activation reimagines the traditional association of neem with Bengali food culture, where bitter dishes, or teto, are often consumed at the beginning of a meal.
Launched during DurgaPujo 2025, the initiative attracted attention by transforming a familiar bathing soap brand into an unconventional festive food experience. This year’s campaign seeks to revive memories among previous participants while encouraging newcomers to try the unusual sweet.
The experience has returned to selected pandals across Kolkata, featuring interactive games, festive challenges and opportunities for visitors to capture their first-bite reactions.
Margo, launched in 1920, is known for its Original Neem soap, formulated with the goodness of 1,000 neem leaves and Vitamin E.
Jyothy Labs has a presence across fabric care, home care and personal care categories, with brands including Ujala, Exo, Margo, Maxo and Henko. The company said the initiative aims to connect neem’s traditional cultural significance with contemporary consumer experiences.