Coca-Cola India celebrated 50 years of Maaza®, marking the journey of one of India’s most recognised mango drink brands since its launch in 1976. The company said Maaza® has remained closely connected with India’s love for mangoes, becoming a familiar part of summer memories, family gatherings and everyday celebrations across generations. Coca-Cola India said the brand has evolved over the decades while retaining its core identity rooted in the taste and experience of mangoes. From campaigns such as ‘Taaza Mango, Maaza Mango’ to ‘Maaza Ho Jaaye’, the company said the brand has continued to strengthen its emotional connection with consumers.
Sunainika Singh, Senior Director, Marketing – Nutrition, Coca-Cola India and Southwest Asia, said Maaza® has earned a place in the memories and lives of Indians over the last five decades through its “honest and indulgent” mango experience. Sukesh Nayak, Chief Creative Officer, Ogilvy India, said Maaza® represents not just a fruit drink but an emotion people have grown up with. The company also highlighted its Project Unnati initiative, under which it has partnered with fruit farmers across several states and union territories to promote sustainable agricultural practices, including drip irrigation and ultra-high-density plantation techniques.
In Kolkata market, mango-based drinks continue to witness strong seasonal demand, particularly during summer months. Industry observers noted that Maaza® remains a popular choice among consumers in the city’s retail and neighbourhood store segments, supported by strong brand recall and nostalgia among families and young consumers alike. Coca-Cola India said Maaza® will continue celebrating mangoes and Indian culture through campaigns, experiences and consumer engagement initiatives throughout the year.