JK Maxx Paints, backed by the legacy of JK Cement Limited, has launched a new brand campaign titled “Maxx Karo, Relax Karo” featuring Bollywood actor Akshay Kumar as its brand ambassador. The campaign marks a new phase of growth for the company and aims to simplify the home painting process for consumers.
The campaign is built around the common challenges homeowners face while selecting products for painting their homes, including confusion over choosing the right putty, primer, and paint for durability and finish. Through the campaign, JK Maxx Paints positions itself as a complete wall solutions provider offering products from surface preparation to the final coat.
The television commercial, created in a humorous style, shows Akshay Kumar repeatedly answering every question with “JK Maxx,” leaving his friends confused. A flashback later reveals that during his own home painting experience, experts consistently recommended JK Maxx products, making the brand name stick in his mind.
Nitish Chopra, Business Head – White Cement and Paints, said the campaign focuses on simplifying decision-making for consumers by offering reliable and consistent products backed by the legacy of JK WallMaxx Putty and JK WhiteMaxX Cement.
In Kolkata, the campaign is expected to strengthen JK Maxx Paints’ presence in the city’s growing home improvement and renovation market, where rising urban housing projects and increasing demand for premium wall finishes are driving competition among paint brands. The company is likely to target homeowners, contractors, and retail dealers in Kolkata through its multi-platform campaign rollout across television, digital platforms, outdoor advertising, and retail touchpoints.
For more information, please visit the JK Maxx Paints website – https://jkmaxxpaints.com/