GRM Foods Pvt. Ltd. has unveiled a refreshed packaging identity for its Rehaan Classic 1121 Extra Long Grain Basmati Rice, aiming to strengthen the brand’s visibility and recognition across retail shelves and trade channels.
The company said the new packaging introduces a contemporary visual identity while maintaining the product’s existing quality and proposition for wholesalers, distributors, commission agents, retailers, mandi traders and consumers.
Commenting on the launch, Yanshil Garg, Managing Director, GRM Foods Pvt. Ltd., said, “The refreshed packaging is an important step in strengthening the identity of Rehaan Classic and making the brand more distinctive and recognisable across markets. While the packaging has a new look, our commitment to the quality of Rehaan Classic remains unchanged.”
The product features 1121 Extra Long Grain Basmati Rice, known for its slender grains, distinctive aroma and elongation during cooking. According to the company, the rice is naturally aged for 12–24 months through specialised treatment and processing methods, helping produce fluffy, non-sticky rice with well-separated grains.
The company said the rice expands to approximately three times its volume after cooking and is suitable for biryanis, pulaos, layered dum preparations and everyday meals.
Founded in 1972, GRM Foods has more than five decades of experience in the basmati rice industry and operates across domestic and international markets. The packaging refresh marks another step in the evolution of its Rehaan Classic brand.