Godrej Consumer Products Limited (GCPL) has strengthened its manufacturing presence in Indonesia with the inauguration of the first phase of a new facility at the Kendal Special Economic Zone, as part of an IDR 500 billion (approximately Rs 250 crore) investment.
Godrej Consumer Products Indonesia (GCPI), which has operated in Indonesia since 2010, said the business has grown 4.5 times, with brands including HIT, Stella, Mitu and NYU reaching around one in four Indonesian households. The first phase covers 2.5 hectares of the company’s 5.5-hectare Kendal site and will focus on household insecticides, catering to domestic demand and exports.
GCPL said the investment will increase home and personal care category capacity by about 15%, addressing current capacity utilisation of 75-80% and supporting future regional demand. The facility was built in just over a year with technology and data integrated into its operations.
The company also plans to strengthen local capabilities, with an ambition for women to account for 50% of the workforce and increased opportunities for persons with disabilities. Responsible manufacturing measures include resource efficiency, energy monitoring, biodiversity and waste management.
In Guwahati, the expansion highlights the growing importance of technology-enabled manufacturing and regional supply networks for consumer goods companies. Such investments could also strengthen product availability and supply-chain efficiency across emerging markets, including India’s Northeast, where demand for household and personal care products continues to expand.