Homegrown consumer technology brand Mivi has launched sales of its first smartphone, the Mivi One 5G, exclusively on Flipkart during the Big Billion Days festive sale, with effective prices starting at ₹11,999. Early access begins at midnight on October 8 for eligible Flipkart Plus, VIP and Black members and eligible cardholders, while open access starts October 9.
The smartphone is priced at ₹11,999 for the 4GB+128GB variant, ₹13,499 for the 6GB+128GB model and ₹14,999 for the 8GB+128GB version, including applicable bank/UPI offers. The original prices are ₹14,999, ₹15,999 and ₹16,999, respectively.
Mivi One 5G is powered by the 4nm Qualcomm Snapdragon 4 Gen 2 5G Mobile Platform and is positioned by the company as the only Snapdragon-powered 5G smartphone in its segment. It features a 6.75-inch HD+ 120Hz display, 50MP dual-camera setup, 8MP front camera, 6,000mAh battery with 18W fast charging, Stock Android 16 and IP64 protection.
In Kolkata, the festive pricing places Mivi in the highly competitive entry-level 5G smartphone segment, where affordability, battery capacity and processor performance remain key purchase considerations during the festive shopping season.
Mivi Chief Business Officer Himanshu Tandon said the smartphone marks an important milestone for the company as it enters the smartphone category and aims to deliver everyday value during the festive season.