To ring in the festive season with a difference for women waste pickers, The Body Shop India partners with Plastics for Change (PFC) India Foundation for Project N.A.R.I. (Nutrition – Ability – Retraining – Inclusion). The Body Shop acts to support for female empowerment and sustainability, with its focus on India’s invisible frontline Covid19 warriors – female waste pickers. The Body Shop has set up Project N.A.R.I. fund raising to support these female waste pickers and set up Project N.A.R.I donations across all its stores and online in order to allow for voluntary consumer donations of INR 20 from its customers. For every customer donation, the Body Shop will donate an equivalent amount for this cause. Through this, The Body Shop aims to create awareness and raise upto INR 5 Million over the next 6 months towards Nutrition, Ability, Retraining and Inclusion needs of female waste pickers. Shriti Malhotra, CEO, The Body Shop India, while talking about the project says, “Through project N.A.R.I, we continue to work with spirit of activism and need to create awareness, raise funds to benefit local communities.While we have a Global partnership with Plastics for Change, we are also working to create real impact for our female waste-pickers in India who are facing an unprecedented threat to their lives and livelihoods due to Covid19. This year, as we are all hit by the severity of COVID19 pandemic, we realise how much we owe to these Frontline Warriors in keeping us safe at great risk to themselves. With the support of our consumers, we look forward to effecting real change to benefit their lives as we fulfill the ambitions of this project.”
