Global fragrance manufacturer Eurofragance has appointed Shekhar Srinivasan as Managing Director for India, strengthening its leadership team as it accelerates expansion in one of its fastest-growing markets. The appointment underscores the company’s long-term commitment to India, where it has steadily expanded its operations since entering the market in 2018.
Eurofragance said it has built a local workforce of more than 50 employees serving customers across the fine fragrance, home care and personal care segments. In his new role, Srinivasan will spearhead business growth, deepen customer partnerships, expand the company’s market presence and oversee the next phase of expansion, including the development of a new manufacturing facility in India.
Bringing more than two decades of global leadership experience in specialty chemicals, fragrances and consumer goods, Srinivasan joins Eurofragance after serving as Global Business Head at Godrej Industries (Chemicals). He has also held senior positions at DSM-Firmenich, Ingevity India, Aranca and PetroTel Inc. He holds a Bachelor’s degree in Chemical Engineering and a Master’s degree in Petroleum Engineering.
Expressing confidence in the Indian market, Srinivasan said the country is among the world’s most dynamic fragrance markets and that Eurofragance is well-positioned to drive sustainable growth through innovation, customer focus and strategic partnerships. Eurofragance CEO Joan Pere Jimenez said Srinivasan’s international experience and leadership would help strengthen the company’s momentum and market position in India.
The leadership change could further strengthen Eurofragance’s engagement with eastern India, including Kolkata, a significant hub for personal care, home care and fragrance products. As demand for premium fragrances and value-added consumer products continues to rise across West Bengal, the company’s expansion strategy and proposed manufacturing investment are expected to create fresh business opportunities for regional brands, distributors and retail partners.