Durex, the world’s #1 sexual wellbeing brand, launched its first-ever ‘Made for India’ innovation with Durex Extra–Thin Flavoured Condoms. Globally, this is Durex’s most customer-centric innovation in the flavoured condoms category. The range will be available in three distinct flavours based on consumer preference and feedback – Chocolate, Strawberry and Bubble gum.
Based on audience insights, this product aims to give its consumers who prefer flavoured condoms, a more intimate and fulfilling experience. Durex Extra-Thin flavoured condoms product launch campaign #EndBedroomDistancing is based on user experiences who are looking for more from their flavoured condoms.
Durex’s 360-degree multi-touchpoint campaign ‘#EndBedroomDistancing’ focuses on physical and mental stimulation to make the bedroom experience holistically better while establishing Durex’s product superiority and effectiveness.
