Colgate-Palmolive (India) Limited has launched the renewed Colgate Active Salt, a new oral hygiene solution with an improved formula designed to address oral problems at their inception.The Colgate Active Salt campaign is promoting proactive oral care in Southern and Eastern markets, utilizing various media platforms. The campaign features an engaging ad film, where a politician, celebrating his recent win, is interrupted by a toothache after enjoying celebratory sweets.
Colgate Active Salt is available nationwide. The events that unfold thereafter serve as a vivid reminder that oral discomfort can strike unexpectedly but with Colgate Active Salt, you can say goodbye to pain and fear Ayan Guha, Senior Marketing Manager at Colgate-Palmolive India, said, “Supported by a new campaign, we continue the journey of dramatic Colgate Active Salt advertising that has made the brand iconic over two decades.”
Colgate Active Salt, a leading brand in Tamil Nadu since 2005, addresses early oral issues using salt’s unique benefits. The new, improved formula aims to prevent oral problems, building on Colgate’s legacy as the top brand in the region.
