India - The Purbottar

30 Apr

Toyota Kirloskar Motor launches ‘HumHaiHybrid’ campaign

Business Correspondent0 CommentsBusiness, India‘HumHaiHybrid’, campaign, TOYOTA KIRLOSKAR MOTOR

Toyota Kirloskar Motor (TKM) announced the launch of a campaign titled ‘Hum Hai Hybrid’ through a specially curated web video series. This is an initiative to create awareness among consumers and the larger society about the overall benefits of Self-charging Hybrid Electric Vehicles (SHEVs) and its potential contribution to national objectives. With this digital campaign about the green mobility ‘Self-charging Hybrid Electric Vehicles’, TKM’s efforts are to foster a faster shift towards ‘mass electrification’ across the country. Designed and developed as a part of Toyota’s digital promotional approach, the ‘Hum Hai Hybrid’ campaign revolves around the content tailored to strengthen…

30 Apr

Morning rituals by Soha Ali Khan

Business Correspondent0 CommentsBusiness, IndiaSoha Ali Khan

Simple steps which are easy to imbibe for everyone and make sure to not skip these 3-morning rituals that help us lead a better tomorrow.Every morning starts with a handful of almonds. Almonds provide energy and have satiating properties that help me keep energized going during the workout. Almonds are known to be a source of 15 nutrients such as vitamin E, magnesium, protein, riboflavin, zinc, etc. Almonds are a rich source of protein, a nutrient that is not only energy-yielding but also known to contribute to the growth and maintenance of muscle mass. Almonds contain healthy fats and vitamin…

30 Apr

Skill India International Centre at SDI Bhubaneswar

Business Correspondent0 CommentsBusiness, IndiaBhubaneswar, NSDC, Shri Dharmendra Pradhan, skill india

The Minister of Skill Development and Entrepreneurship and Minister of Education Shri Dharmendra Pradhan announced that India’s first Skill India International Centre will be set up at SDI Bhubaneshwar in collaboration between Skill Development Institute, Bhubaneswar, and NSDC international. The center will be established for the training of Indian youth per international standards with an aim to enhance overseas opportunities for the skilled workforce. He also launched a National Academy for Skill Teachers that will be set up at the SDI campus for skill training of teachers and assessors.An MoU was exchanged between the COO & Officiating CEO of NSDC…

30 Apr

Durex launches ‘Intense’ condoms

Business Correspondent0 CommentsBusiness, India#MakeitIntense, condoms, DUREX

The world’s #1 sexual wellbeing brand Durex launched Durex Intense its newest offering in the condoms category. Intense contains a unique stimulant gel- Desirex Gel. Durex Intense’s campaign #Intensegasm throws light on female ‘half-gasms’ to highlight the additional needs of a woman. Durex’s consumer insights indicate that more than 50% of women feel their experience can be more intense. The new #MakeitIntense TVC supporting the launch highlights the need for added stimulation in a woman’s sexual journey to make her experience more intense. The magnitude of the stimulation is smartly showcased in the ad by the couple dropping out of…

30 Apr

PM Modi to address joint conference of CMs, Chief Justices today

editor0 CommentsIndiaKiren Rijiju, NV Ramana, PM Modi

Prime Minister Narendra Modi will participate in the inaugural session of the joint conference of Chief Ministers and Chief Justices of High Courts at Vigyan Bhawan in New Delhi. Chief Justice of India, Justice NV Ramana, and Union Minister for Law and Justice Kiren Rijiju will also address the conference. According to Prime Minister’s office, the Joint Conference is an occasion for the executive and the judiciary to come together to create frameworks for simple and convenient delivery of justice and to discuss steps required to overcome the challenges facing the justice system. CJI Ramana said, “Due to our collective…

29 Apr

Reliance Jewels launches “Rannkaar” Collection

Business Correspondent0 CommentsBusiness, Festival, India“Rannkaar”, Reliance Jewels

One of India’s leading jewellery brands Reliance Jewels has launched an exquisite collection of fine jewellery “Rannkaar” to mark the auspicious festivity of Akshaya Tritiya. The collection is inspired by the Rann of Kutch and its diverse heritage.Customers get to choose from a variety of intricately designed and artistically crafted jewellery pieces inspired by the vibrant and beautiful art forms of Kutch like Ajrakh-an age old block printing technique, Rogan–a beautiful painting form using rich natural colours, Lippan-Stunning craftsmanship where mirrors are carved on walls, Bhandhani-A popular technique that are loved by many and lastly the beautiful Wood-work from Kutch.…

29 Apr

Tata Motors Expands its service network

Business Correspondent0 CommentsBusiness, Indiatata motors

India’s leading automotive brand Tata Motors has announced the addition of 160 new service workshops for passenger vehicles in FY 21-22 to reach a total of 705 operational workshops as on 1st April 2022. This expansion has helped increase the service coverage across 485 cities increasing 30% growth in serviced cars over FY21. The Company has introduced EzServe–a unique customer friendly two wheeler based service concept that aims to provide a safe service experience to customers at their doorstep. It offers numerous benefits to the customer. It will be a medium for Tata Motors to increase customer retention and foster…

29 Apr

redBus launches a dedicated lite-app ‘redRail’

Business Correspondent0 CommentsBusiness, India‘redRail’, redBus

A MakeMyTrip group company and World's largest intercity bus ticketing application redBus announced the launch of a standalone lite-app ‘redRail’, with an aim to enrich the online travel booking experience of millions of train travelers across the country. It will be accessible on all mobile devices including entry-level Android OS smartphones.Launched currently in English, redRail will soon be available in leading Indian languages so that users can book travel in their native language. It supports UPI payments & multiple gateways including credit cards, debit cards, and net banking for the convenience of travelers. Customers can also check the PNR confirmation…

29 Apr

Budding artists celebrate the uniqueness of Indian cities

Business Correspondent0 CommentsBusiness, India#KFCBucketCanvas campaign

Celebrating the brand’s signature taste offered across the country and reinforcing its runway for growth, KFC India marked the milestone of growing 600 restaurants strong with the #KFCBucketCanvas campaign. The campaign brought together young artists from across the country who together, transformed the iconic KFC Bucket into the #KFCBucketCanvas, with a unique design for each city where the brand has a presence. Drawing inspiration from the art, architecture, and cultural elements of different cities, these 150 limited edition designs are on display across restaurants. Fans can now cheer for the KFC in their city and appreciate the nuanced designs when…

29 Apr

42 Trains Cancelled To Make Way For Coal Carriages Amid Shortage

editor0 CommentsIndiapassenger trains, power plants

Some 42 passenger trains have been cancelled across India to allow faster movement of coal carriages to tackle critically low stocks at power plants in the middle of blackouts and outrages in many states. These trains have been cancelled indefinitely, Railways officials said today, with coal stocks depleting rapidly in thermal power plants.Three Chhattisgarh trains cancelled earlier have been restored after protests by local MPs. Delhi Power Minister Satyendra Jain said crucial power plants were left with less than a day of coal, when they should have at least 21 days of reserve coal, and this could cause blackouts and…