India

ASCI’s guidelines on harmful gender stereotypes

ASCI’s guidelines on harmful gender stereotypes

The Advertising Standards Council of India (ASCI) has followed up the successful launch of its Gender Next report in October 2021, a study by ASCI and Future brands, with the release of guidelines that guard against harmful gender stereotypes. The guidelines were released at an event held at India Habitat Centre and presided over by Union Minister for Women and Child Development Smt. Smriti Irani. A recent study by Kantar shows that 64% of consumers believe that advertising reinforces rather than helps eradicate harmful gender stereotypes. The guidelines encourage advertisers and creators to deploy the SEA (Self-esteemed–Empowered–Allied) framework. ASCI’s Guidelines…
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Jaguar Land Rover and what3words deliver a Navigation Solution

Jaguar Land Rover and what3words deliver a Navigation Solution

Jaguar Land Rover is offering customers accurate and precise navigation even in the most remote locations, by becoming the first automotive manufacturer to integrate what3words global location technology into vehicles already on the road through a software-over-the-air (SOTA) update. what3words has divided the globe into a grid of 3m x 3m squares and given each one a unique combination of three words: a what3words address. New and existing customers will be able to navigate to any precise location in the world using just three words.Jaguar Land Rover has completed more than 1.3 million vehicle-level updates and more than three million…
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ACMA and Hero MotoCorp Collaborate for First-Ever EV Technology Expo

ACMA and Hero MotoCorp Collaborate for First-Ever EV Technology Expo

The apex body of the Indian auto component industry the Automotive Component Manufacturers Association of India (ACMA) and the world’s largest manufacturer of motorcycles and scooters Hero MotoCorp kicked off a one-of-its-kind EV Technology Expo that will be held on the 8th and 9th June 2022 in Jaipur. Whist ACMA regularly organizes tech shows for OEMs, these have been largely in the conventional ICE domain. This is for the first time that it organizing a tech show dedicated to components of Electric Vehicles. More than 35 auto components are participating in the EV tech show for Hero MotoCorp and have…
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The Data Tech Labs Inc launches ‘AI for India’ Campaign

The Data Tech Labs Inc launches ‘AI for India’ Campaign

Making India the global digital talent hub, primarily the ‘AI Capital of the World’, The Data Tech Labs Inc has developed a campaign “AI for India”. Minister of Education Dharmendra Pradhan launched this campaign amidst 100+ MNCs, MSMEs and Startups in Delhi among many other dignitaries. It is powered by AWS and supported by the Ministry of Education and AICTE which aims to evaluate, train, practice, provide internships, allocate projects, and certify & employ 25 Lac Indian citizens. It is divided into 5 events – National Future Engineering Scholarship Examination - aimed for AI adoption from class 8th to 12th…
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Skill India: 100 Indian interns sent to Japan in 2022

Skill India: 100 Indian interns sent to Japan in 2022

Under Technical Intern Training Program (TITP), Skill India has sent a cohort of more than 100 students since March 2022 to Japan, as the country relaxed travel restrictions for foreigners. A program launched by Japan, TITP accepts overseas interns to get on-the-job training.  India and Japan had signed an MoU for promoting international cooperation through the transfer of skills, techniques, and knowledge. Amongst 100 interns, 40% are women. Under the program, they will draw average monthly stipend of Rs. 1-lakh to Rs 1.4-lakh. The candidates will get the opportunity to hone their skills with leading Japanese organizations in prominent sectors…
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Samsung launches ‘Solve for Tomorrow’ competition

Samsung launches ‘Solve for Tomorrow’ competition

India’s most admired brand Samsung launched the inaugural edition of Solve for Tomorrow, a new youth-centric national education and innovation competition that invites India’s Youth to come up with innovative ideas that can transform the lives of people and communities around them. Samsung aims to provide support to youth in India aged 16-22 years from across cities, towns and villages.Support will include mentoring of the top 50 teams by industry experts and the Foundation for Innovation and Technology Transfer at Indian Institute of Technology, Delhi to help enhance their ideas, along with a boot camp at IIT Delhi, a certificate…
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Myntra’s EORS-16

Myntra’s EORS-16

The 16th edition of Myntra's biannual EORS, India's grandest fashion event will be held from 11 to 16 June. It is going to be bigger than previous versions, comprising the biggest-ever collection of 14 lakh styles across 5000+ brands. The 6-day event is set to provide unprecedented offers from fashion, lifestyle, beauty and personal care and home categories, catering to over 50-lakh customers. Myntra expects over 1-million new customers with over 40% of the overall traffic coming from tier 2 and 3 cities and towns. First-time shoppers will get Rs 500 cash back on their initial transaction, exciting coupons for…
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Adani Wilmar’s newly purchased rice facility in Burdwan

Adani Wilmar’s newly purchased rice facility in Burdwan

One of the largest and fastest-growing packaged food FMCG companies in India Adani Wilmar Limited (AWL) announced the launch of its premium SKUs of regional rice in West Bengal on the occasion of World Food Safety Day. The newly purchased rice facility is situated in Burdwan, West Bengal and is running at full capacity catering to the demand for regional rice in the entire east zone. It will help in catering to premium customer segments across rice and other value-added food businesses. With the addition of varieties like Miniket and Banskathi, AWL has emerged as the only national brand offering…
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Tata Motors bags order of delivering EV fleet in India

Tata Motors bags order of delivering EV fleet in India

On the occasion of World Environment Day, Tata Motors signed an agreement with BluSmartElectric Mobility for delivering 10,000 XPRES T EVs to the company. This deployment of 10,000 units makes this the biggest ever EV fleet order in India. These vehicles are an addition to the 3,500 XPRES T EV orders which was signed by both the companies in October last year. In July 2021, Tata Motors launched the XPRES brand, exclusively for fleet customers and XPRES-T EV is the first vehicle under this brand. It comes with 2 range options – 213km and 165km and packs a high energy…
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High risk of Accidental Falls due to Poor Vision

As per WHO, falls due to poor vision are the second leading cause of unintentional injury deaths worldwide, where people over 60 years of age suffer the greatest number of fatal falls. Age-related macular degeneration is a leading cause of vision loss and has been associated with falls, poor balance, difficulty with activities of daily living, smaller life space and poor quality of life. It is a retinal disease, damage to a spot in the retina called the macula, causes vision loss in patients over 65 years of age. This spot is important for visual acuity as it has plenty…
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