09
Jun
Meesho has unveiled a new brand identity for the e-commerce platform that helps every Indian get the ultimate joy by making value-first purchasing decisions. The company aims to strengthen its position as a one-stop horizontal platform that caters to the daily needs of millions of Indian shoppers.Brand Restructuring aims to showcase the inclusion of the e-commerce platform with a huge collection of value-first products and how it is helping customers across income categories, geographic, language, gender and age groups realize their shopping aspirations. The new colour palette includes hues of 'jamuni' and 'mango', evoking the vibrancy and splendor of India's…
